Why We Should Use
Brokers vs Agents
Why Use a Broker?
Right now, it seems like everyone wants to sell you something. Very few merchants care about solving your most pressing problems with a product or service that operates in your ultimate best interest. With so many choices and "special" offers, it is often difficult deciding where to turn. One rule of thumb is to work with a broker over an agent when possible. But what exactly makes the broker the better choice of the two?
A sales agent is inherently biased toward one company brand, while an independent broker has access to multiple company brands and will offer what best fits the customer's specific needs. A typical sales agent will also force the sale even if that particular product or service is not in the customer's best interest. In contrast, the broker's loyalty is to whatever serves the customer's best interest and not a company's bottom line. Some brokers will even offer options that do not financially benefit them. In other words, the broker places customer satisfaction over sales commissions. If it is necessary to switch companies, you can maintain your relationship with the same broker.
Which industries are best handled by a broker? Look for a...
- Health Insurance Broker instead of a health insurance agent
- Life Insurance & Annuities Broker and not a life insurance agent
- Financial Advisor & Broker instead of a Stock Exchange
- Residential Energy Broker and not a utility service agent
- Commercial Energy Auditor instead of a business utility agent
- Mortgage Broker not recruited by the real estate agent
Because brokers deal with multiple companies, they typically know industry specific tips and are also privy to industry patterns and changes. Brokers usually have access to software that compares company prices and product or service details. Skip the long wait times and robotic impersonal AI agents. Get you questions, concerns, and service requests handled by the same person consistently. Be in direct contact with your own assigned broker.
